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In October 2023, PM360 explored the untapped potential of engaging Nurse Practitioners (NPs) and Physician Assistants (PAs) who are often overlooked in healthcare marketing strategies. These Advanced Practice Providers (APPs) play a crucial role in patient care and decision-making, yet their influence is frequently underestimated.

At POCN, we recognize the significant impact NPs and PAs have on the healthcare landscape. Our data-driven insights and targeted strategies are designed to connect brands with these key influencers effectively. By shining a light on this “hidden” audience, we help our partners unlock new opportunities for growth and engagement.

Read the full article to discover how to effectively engage with this vital audience: 👉 PM360 Article

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