Empowering Your Brand with Data-Driven Insights
Our Services | What we offer
Explore our services designed to support your engagement with Nurse Practitioners (NPs) and Physician Associates (PAs). Through attitudinal, behavioral, and relationship-based insights, combined with over a decade of trusted community engagement and collaborations with NP and PA organizations, we provide brands with informed strategies that reflect the needs and priorities of these essential clinicians.
Unlock the Power of Data
POCN Group’s data solutions offer clinician-specific insights into the roles, behaviors, and perspectives of Nurse Practitioners and Physician Associates. Continuously enriched by our long-standing engagement with the NP/PA community and collaborations with professional organizations, our data services provide pharmaceutical brands with a strong foundation to inform clinician engagement strategies aligned to the needs and priorities of these essential healthcare professionals.
Inferred Specialty
Our Inferred Specialty solution provides a more complete view of Nurse Practitioners and Physician Associates by identifying their likely clinical focus based on real-world prescribing and claims activity. Traditional taxonomies often fail to capture the diversity of specialties within the NP/PA community; our insights help address these gaps, supporting more informed audience segmentation and engagement planning for pharmaceutical brands.
Total Office
Total Office helps expand audience visibility by identifying Nurse Practitioners and Physician Associates who practice alongside clinicians already engaged in your brand strategy. This expanded perspective helps uncover additional NP/PA clinicians who may be relevant to specific therapeutic areas, supporting more comprehensive engagement planning and informing broader brand strategies.
TrueRx:
TrueRx provides deeper insight into prescribing dynamics by analyzing prescribing data to help inform which clinicians may influence treatment decisions within the Nurse Practitioner and Physician Associate community. These insights offer a more comprehensive view of prescribing activity, supporting strategic planning and engagement approaches aligned to real-world practice patterns.
Comprehensive Insights for Strategic Decision Making
Our strategic insights services provide pharmaceutical brands with clinician-informed perspectives drawn from the expertise of POCN Group, long-standing relationships with Nurse Practitioners and Physician Associates, and collaborations with their professional organizations and clinical leaders. This integrated approach supports tailored strategies and insights aligned to the needs and priorities of the NP/PA community, helping brands navigate market complexity and develop informed engagement plans.
Consulting
Our consulting team combines pharmaceutical marketing expertise with insights from our NP/PA ambassador community—clinicians who actively contribute to educational initiatives and share perspectives on practice needs. We help brands develop clinician-informed strategies aligned to NP/PA challenges, therapeutic areas, and brand objectives.
Workshops/Educational Summits
Led by our expert marketers, these sessions offer in-depth insights into NP and PA roles, challenges, and practice realities. Drawing on the POCN community and ambassador perspectives, these workshops equip brand teams and agencies with clinician-informed guidance to support effective engagement strategies.
NP/PA Specific Market Research
Our clinician-informed research, guided by our strategic marketing team and informed by the POCN community and ambassadors, explores NP and PA practice challenges, educational needs, and professional priorities. These insights help inform brand strategies while supporting the continued professional development of Nurse Practitioners and Physician Associates.
Advisory Boards
POCN advisory boards provide strategic insights that make engagement both impactful and educational. These boards, whether virtual or asynchronous, offer deep insights into the challenges and beliefs of relevant prescribing NPs and PAs, helping brands understand and address their needs more effectively.
Round Table Sessions
Facilitated by our marketing experts, these sessions gather diverse NP/PA perspectives, offering broad feedback that refines brand strategies and supports peer-led education. This approach ensures that your engagement resonates within the NP/PA community.
Steering Committees
Work with NP/PA thought leaders, supported by our strategic marketing team, to develop long-term strategies aligned with pharmaceutical brand needs. These committees also support the educational goals of NPs and PAs, ensuring sustained engagement and relevance.
Executive Introductions
Through our clinician introduction services, POCN Group helps brand teams engage with NP/PA clinical leaders, subject matter experts, and ambassadors aligned to therapeutic focus areas. Drawing from our ambassador community and broader clinician data, we identify appropriate experts for educational discussions and introductions, helping brands connect with clinicians for advisory, education, or collaboration opportunities as appropriate.
Engage and Educate with
Targeted Solutions
At POCN Group, our Targeted Value Solution (TVS) integrates our full range of clinician-informed services into customized solutions that align brand objectives with the educational needs of Nurse Practitioners and Physician Associates. By combining insights, strategic engagement planning, educational programming, and long-standing community relationships, TVS supports brands in developing engagement approaches that reflect clinical practice realities while empowering NPs and PAs to advance their knowledge and care delivery.
Value-Based Strategic Packages
We develop modular engagement strategies that go beyond standard metrics, focusing on aligning programs with the specific challenges and priorities of Nurse Practitioners and Physician Associates. These strategies support brand objectives while helping clinicians stay informed and engaged with educational resources relevant to their practice.
Comprehensive Digital Platforms
Our clinician-informed digital engagement solutions deliver scalable programs that align with brand objectives while addressing the real-world needs of Nurse Practitioners and Physician Associates. Built on long-standing relationships, behavioral and attitudinal insights, and educational content, these solutions go beyond media reach to support meaningful digital engagement and clinician education across the product lifecycle.
Peer-Led Engagement
Based on extensive research and ongoing dialogue with the NP/PA community, we understand that over 80% of Nurse Practitioners and Physician Associates prefer peer-led learning. Our clinician-informed model incorporates subject matter experts and educational contributors to support disease state education that reflects how NPs and PAs engage with clinical information, helping brands align educational content with real-world practice needs.
We're here to help you connect with Nurse Practitioners and Physician Associates.
Reach out to learn more about our services or to discuss how we can support your brand's growth.
