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Founded in 2014, POCN created America’s largest social and professional community specifically for nurse practitioners (NPs) and physician associates (PAs).
POCN partners with the American Academy of Physician Associates (AAPA), the American Academy of Nurse Practitioners (AANP), and other local and national organizations. These relationships help POCN to understand, support, and engage NPs and PAs.
Founded in 2014, POCN created America’s largest social and professional community specifically for nurse practitioners (NPs) and physician associates (PAs).
POCN partners with the American Academy of Physician Associates (AAPA), the American Academy of Nurse Practitioners (AANP), and other local and national organizations. These relationships help POCN to understand, support, and engage NPs and PAs.
POCN’s mission is to empower NPs and PAs to elevate their careers and their profession through shared connections with each other, their patients, and the most advanced resources for learning and caring.
NPs and PAs can prescribe in ALL 50 states, plus the District of Columbia
NPs and PAs are responsible for more than 1.1 Billion prescriptions per year
NPs and PAs account for 1/3rd of all licensed prescribers in America
The POCN Group Difference
POCN’s strategy team understands your business. Comprised of marketers who have extensive experience in life sciences across all product life cycles, POCN will help you develop customized NP and PA strategic plans that will support pre-launch, launch, expansion, and LOE of your product.
Data
POCN has been building its best-in-class
data set for more than eight years.
data set for more than eight years.
The POCN Master Data Set includes:
- Comprehensive first-party data
- 92% of all US prescriptions
- 80% of all medical claims
- 274M active patient claims
- 1.8M prescribers and their affiliations
- 750 segments of data
POCN’s data-driven approach, bolstered by advanced analytics, drives unprecedented results. Unlock your full potential through:
- Data as a Service Offerings
- Precise targeting; we uncover the gaps in your targeting mix
- Geo analysis comprehensive script attribution, insightful journey mapping
- POCN Practice View, leveraging machine learning and AI technology to provide:
- Inferred specialty
- Segmentation
- Data clustering
Strategy
POCN knows marketing. Its team of strategists is available to consult and will work closely with your brand and analytics team to develop a results-driven, NP and PA, orchestrated customer engagement plan.
POCN’s three-step process ensures your brand has all of the data and insights available to create a plan that meets your objectives.
- Review and analyze the NP/PA data related to your specific therapeutic area and disease state. Identify gaps in targeting.
- Dive deeper into NP/PA research to uncover preferences, behaviors, and needs.
- Develop strategic, measurable, orchestrated customer engagement plans based on data and insights that ladder back to your brand’s critical success factors and key strategic imperatives.
- Non-personal
- Multi-channel
- Omni-channel
- Peer-to-Peer
Engagement
POCN is a community that has been building for more than eight years. POCN currently has more than 565,855
NPs and PAs opted in to its platforms.
NPs and PAs engage with POCN because it acknowledges their value to patient care, provides platforms that support their professional needs, and provides a place for them to engage and grow with their NP and PA peers.
POCN’s community engages with NPs and PAs across devices at POCN.com, its mobile app, and its content-rich streaming service, POCN+.
POCN’s tactical offerings include display, email, enewsletters, influencer-based programs, peer to peer programs, video hosting, and podcasting.
POCN’s experienced team of marketers can help your brand choose the right mix of channels to support all stages of your product’s life cycle.
- Non-personal
- Multi-channel
- Omni-channel
- Peer-2-Peer
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