Gain insider perspectives from top marketers, NPs, PAs, and POCN leadership. Learn valuable insights to enhance your understanding of NP and PA engagement.
Unlock the Power of NPs and PAs for Your Brand



With over 10 years of trusted engagement with Nurse Practitioners and Physician Associates, POCN Group helps brands identify, understand, and engage key clinical influencers by combining attitudinal insights, prescribing behaviors, and long-standing relationships within the NP/PA community.
Empowering Healthcare through NP and PA Expertise
At POCN Group, an IQVIA business, we help pharmaceutical brands engage Nurse Practitioners and Physician Associates through customized strategies, attitudinal and behavioral insights, and trusted relationships built over more than a decade. Explore how our deep understanding of the NP/PA community supports your brand’s clinician engagement and patient care efforts.
Strategies and Outcomes
Showcase real-world examples of successful NP/PA engagement campaigns, detailing the strategies used and the outcomes achieved.
Our Services | What we offer
Explore our services designed to help you engage Nurse Practitioners and Physician Associates. Through clinician attitudinal and behavioral insights, customized strategies, and trusted relationships developed over more than a decade, we support your connection with these essential healthcare professionals. Our longstanding collaborations with NP and PA organizations, combined with our deep-rooted community engagement, provide brands with meaningful opportunities to inform and enhance clinician engagement.
Data Solutions
Our data assets are uniquely focused on Nurse Practitioners and Physician Associates, combining extensive clinician-level information, proprietary algorithms, and integrated first-party data. Enriched by long-standing relationships with NP/PA clinical leaders and organizations, we deliver attitudinal and behavioral insights that inform brand strategies and support clinician engagement.
Strategic Consulting
We specialize in helping pharmaceutical brands understand the critical role of Nurse Practitioners and Physician Associates. Through ongoing engagement with the NP/PA community and trusted relationships built over more than a decade, we deliver tailored strategies informed by clinicians’ attitudes, behaviors, and practice needs. Our insights help brands shape engagement approaches that reflect the perspectives, challenges, and priorities of these essential healthcare professionals.
Strategic Engagement Solutions Built on NP/PA Insights
Our customized digital and programmatic offerings are designed to inform and support your NP/PA engagement strategies. Powered by our clinician attitudinal, behavioral, and relational insights, these solutions help brands align with the needs, priorities, and perspectives of Nurse Practitioners and Physician Associates across the treatment journey.

Hear from our satisfied clients.
Discover how POCN Group's expertise and services have made a difference in their engagement strategies.
We're here to help you connect with Nurse Practitioners and Physician Associates.
Reach out to learn more about our services or to discuss how we can support your brand's growth.