The prescribing authority of Nurse Practitioners (NPs) and Physician Associates (PAs) is often overlooked and underappreciated. However, POCN Group’s cutting-edge data and innovative solutions are transforming this narrative, shining a spotlight on the vital roles of NPs and PAs. We’re pioneering the way in identifying, understanding, and connecting with these essential healthcare professionals.
NPs & PAs will outnumber
Physicians by 2030
ARE YOU READY?
APP’s prescribing power is misunderstood and underreported. POCN Group’s next-generation, proprietary data and solution are leading the way.
Game-changing NP & PA solutions
Targeted Engagement
Marketing & Medical
POCN is the largest professional digital platform specifically designed for NPs and PAs, reaching approximately 85% of these professionals in the U.S.
Marketing and Medical teams can collaborate with POCN to identify, understand, and engage with NPs and PAs effectively.
Engage Patients @POC
POCN partners with healthcare marketers to reach NPs and PAs at the point of prescription with the goal of increasing brand awareness, onboarding patients for therapy, and providing access and affordability information.
Data & DSP
POCN's proprietary Rx and Dx algorithms, coupled with our DSP and SSP, bring a deeper understanding of NPs and PAs, allowing teams to maximize strategies like never before.
Experts & Ambassadors
POCN engages with local and national clinical leaders across various organizations to support the professional and clinical growth of NPs and PAs. These experts and ambassadors work closely with POCN to deliver valuable and relevant educational content to their colleagues and peers.
Career & Talent
POCN partners with top providers and recruiters to connect with the most relevant and qualified NPs and PAs based on their clinical expertise and interests.
Clinical Trials
Empower your clinical trials with NP and PA expertise. Partner with POCN Group to identify appropriate clinicians and potential patients.
Targeted Engagement
Marketing & Medical
We’re the largest professional digital platform, with 90% of NPs/PAs in the US. Marketing teams can engage with our proven peer-based solutions with industry-leading data.
Engage Patients @POC
We partner with healthcare marketers to reach APPs with the goal of increasing their brand awareness, onboarding patient for their therapy, and revenue generation at the point of prescription
Data & DSP
Our proprietary Rx and Dx algorithms, coupled with our DSP and SSP, bring a deeper understanding of NPs and PAs, allowing teams to maximize strategies like never before.
Experts & Ambassadors
We connect local to national leadership across work, academia, and organizations to support APPs’ professional and clinical growth tailored to their interests and behavior.
Career & Talent
We partner with the best providers and recruiters with the most relevant and qualified NPs & PAs based on clinical expertise and interests.
Clinical Trials
Empower your clinical trials with NP and PA expertise. Partner with POCN Group to identify appropriate clinicians and potential patients.
Company
POCN’s mission is to empower NPs and PAs to elevate their careers and their profession through shared connections with each other, their patients, and the most advanced resources for learning and caring.
1.
POCN enables NPs and PAs to deliver over 193 million patient encounters annually. POCN engages these healthcare professionals through our peer-to-peer network and platforms, helping to influence prescribing behavior and optimize patient care.
2.
POCN provides the most relevant educational information for each NP and PA, aligned to their specific patient panel and ensuring they receive the insights they need to make informed decisions.
3.
POCN’s peer-to-peer network offers a trusted platform exclusively for NPs and PAs, addressing their diverse and unique needs with tailored solutions.
Grow NRx & TRx
NPs and PAs can prescribe in ALL 50 states, plus the District of Columbia
NPs and PAs contribute to approximately 1 billion Rx claims annually, underscoring their vital role in healthcare delivery
NPs and PAs account for 1/3rd of all prescribers in America
Our Founder
Founded in 2014, POCN Group is at the forefront of revolutionizing NP and PA prescribing data and engagement. Recognizing a unique opportunity, industry executive Richard Zwickel aimed to redefine the relationship between NPs, PAs, and the industry.
Our Team
The POCN team is a diverse group of experts, including pharma marketers, data scientists, senior-level customer service professionals, and NP and PA advisors. With extensive experience in life sciences across all therapeutic areas, they are uniquely equipped to meet the needs of NPs, PAs, and the life science companies seeking to engage with them.
The POCN Group Difference
POCN Group’s mission is to change the way Pharma engages with NPs and PAs.
By offering uniquely focused data, insights, and strategic plans that no one else can, POCN Group makes it possible to identify, understand, and monetize the true value of NPs and PAs.