Engaging the Healthcare Audience Hiding in Plain View
In October 2023, PM360 explored the untapped potential of engaging Nurse Practitioners (NPs) and Physician Assistants (PAs) who are often overlooked in healthcare marketing strategies. These Advanced Practice Providers (APPs) play a crucial role in patient care and decision-making, yet their influence is frequently underestimated. At POCN, we recognize the significant impact NPs and PAs […]
Leveraging NPs and PAs in Life Sciences Marketing
In June 2023, PharmExec delved into the significant role Nurse Practitioners (NPs) and Physician Assistants (PAs) play in life sciences marketing. As the influence of these Advanced Practice Providers (APPs) continues to grow, their involvement is becoming crucial in shaping effective marketing strategies within the healthcare industry. At POCN, we specialize in harnessing the power […]
Spotlight on Advanced Practice Providers: Insights into PAs and NPs
In February 2023, Pharmaphorum shone a spotlight on the vital roles of Physician Assistants (PAs) and Nurse Practitioners (NPs) in healthcare. This article explores the unique insights and contributions of Advanced Practice Providers (APPs), highlighting how they are transforming patient care and healthcare delivery. At POCN, we’re proud to support and elevate the impact of […]
The Growing Influence of NPs and PAs in 2022 and Beyond
In January 2023, PM360 highlighted the significant rise in the influence of Nurse Practitioners (NPs) and Physician Assistants (PAs) throughout 2022. This article delves into the expanding roles of NPs and PAs and what lies ahead for these crucial healthcare providers. At POCN, we’ve been at the forefront of this transformation. Our data-driven insights and […]
Empowering Clinicians with POCN NP Daily News and PA Daily News
Back in October 2021, we proudly partnered with BulletinHealthcare to launch the POCN NP Daily News and POCN PA Daily News. These daily publications were created to provide Nurse Practitioners (NPs) and Physician Assistants (PAs) with timely and relevant industry news, research, and insights. At POCN, our commitment to supporting NPs and PAs with valuable […]
Empowering NPs and PAs with POCN’s New Ambassador and Mentoring Programs
In a feature by HealthLeaders Media, POCN’s innovative approach to supporting Nurse Practitioners (NPs) and Physician Assistants (PAs) through our Ambassador and Mentoring Programs was highlighted. These programs are designed to foster professional growth and enhance the skills of NPs and PAs, ensuring they are equipped to meet the evolving demands of healthcare. At POCN, […]
Reaching Critical Audiences in Healthcare: POCN’s Role in Navigating the Pandemic
In March 2021, Medical Design Briefs highlighted how Original Equipment Manufacturers (OEMs) could effectively reach Physician Assistants (PAs) and Nurse Practitioners (NPs) during the pandemic. At POCN, we provided critical data insights and strategic expertise to facilitate these connections. Today, as the healthcare landscape continues to evolve, our commitment to supporting PAs and NPs remains […]