In June 2023, PharmExec delved into the significant role Nurse Practitioners (NPs) and Physician Assistants (PAs) play in life sciences marketing. As the influence of these Advanced Practice Providers (APPs) continues to grow, their involvement is becoming crucial in shaping effective marketing strategies within the healthcare industry.

At POCN, we specialize in harnessing the power of data to connect life sciences companies with NPs and PAs. Our expertise helps brands navigate and tap into the valuable insights provided by these key healthcare influencers.

Discover how integrating NPs and PAs into marketing efforts can drive success and innovation in the life sciences sector. Read the full article for more insights: 👉 PharmExec Article