Empowering Your Brand with Data-Driven Insights
Our Services | What we offer
Explore our services designed to enhance your engagement with Nurse Practitioners (NP) and Physician Associates (PA). We leverage deep data insights, advanced strategies, and the largest opted-in NP/PA network in America to connect you with these key healthcare professionals. Our strong ties with NP and PA organizations and deep-rooted community relationships offer unparalleled access and influence for your brand.
Unlock the Power of Data
Leverage POCN Group’s extensive data solutions to gain unparalleled insights into the roles and behaviors of Nurse Practitioners and Physician Associates. Our data isn’t just vast; it’s continually enriched by our commitment to incorporating the latest, most relevant information. By tapping into the largest and most engaged NP/PA community, our data services provide a robust foundation for targeted and effective engagement strategies.
Inferred Specialty
Target with precision using our Inferred Specialty insights. By leveraging claims and script data, we assign accurate specialties to clinicians, allowing you to focus your efforts on the most relevant Nurse Practitioners and Physician Associates. Enhance your campaign efficiency with hyper-targeting capabilities
KOL Identification & Mapping
Identify and engage the most influential Nurse Practitioners and Physician Associates with our KOL Mapping service. Using sophisticated scoring algorithms, we pinpoint key opinion leaders who can drive awareness and adoption of your brand. Strengthen your market position by connecting with top influencers in your therapeutic area.
Total Office
Broaden your traditional targeting with Total Office, a powerful supplement that identifies Nurse Practitioners and Physician Associates practicing alongside your current targets. This comprehensive approach also identifies high-value treaters who may have been overlooked, ensuring your strategy reaches all key influencers critical to driving brand success.
TrueRx:
Discover the true prescribers driving treatment decisions with TrueRx. Our data analytics maps prescriptions to the actual decision-makers, providing you with a precise understanding of the prescribing landscape. Maximize your engagement efforts by targeting the clinicians who truly influence patient care and outcomes.
dataStream
Access real-time insights with dataStream, offering seamless integration of POCN’s extensive Nurse Practitioner and Physician Associate data directly into your systems. Whether through a dynamic dashboard or as raw data files, our user-friendly API delivers continuously updated clinician information. Stay ahead in a rapidly changing healthcare environment by making strategic decisions based on the most current and actionable data available
Comprehensive Insights for Strategic Decision Making
Our strategic insights services provide crucial information for pharmaceutical marketers, leveraging the combined expertise of POCN personnel, our deep relationships with Nurse Practitioners and Physician Associates, and our strong connections with their professional organizations and clinical leadership. This unique combination allows us to deliver tailored strategies and actionable insights that address the specific needs of NPs and PAs, helping you navigate complex market dynamics and optimize your brand’s engagement.
Consulting
Our strategic team, backed by deep Pharma marketing expertise and access to NP/PA ambassadors, provides guidance that helps brands understand the crucial role of NPs and PAs. We assist in identifying these clinicians through data, understanding their unique challenges across therapeutic areas, and engaging them through smarter, tailored plans that support brand goals and ultimately enhance patient outcomes.
Workshops/Educational Summits
Led by our expert marketers, these sessions offer comprehensive insights into NP and PA roles and challenges. Drawing on the extensive POCN network and ambassador interviews, these workshops deliver actionable insights that emphasize the importance of NPs and PAs, empowering brand teams and agencies to engage effectively.
NP/PA Specific Market Research
Our targeted research, leveraging the vast POCN network and guided by strategic marketers, uncovers specific NP/PA challenges. This research drives strategies that align with brand objectives while supporting the professional growth and educational needs of NPs and PAs.
Advisory Boards
POCN advisory boards provide strategic insights that make engagement both impactful and educational. These boards, whether virtual or asynchronous, offer deep insights into the challenges and beliefs of relevant prescribing NPs and PAs, helping brands understand and address their needs more effectively.
Round Table Sessions
Facilitated by our marketing experts, these sessions gather diverse NP/PA perspectives, offering broad feedback that refines brand strategies and supports peer-led education. This approach ensures that your engagement resonates within the NP/PA community.
Steering Committees
Work with NP/PA thought leaders, supported by our strategic marketing team, to develop long-term strategies aligned with pharmaceutical brand needs. These committees also support the educational goals of NPs and PAs, ensuring sustained engagement and relevance.
Executive Introductions
Connect your brand with NP/PA experts through our ambassador network and the POCN Community. These introductions enhance collaboration, facilitate ongoing clinician education, and strengthen your brand’s relationship with key healthcare professionals.
Engage and Educate with
Targeted Solutions
At POCN Group, we go beyond traditional marketing solutions with our Targeted Value Solution (TVS). This approach integrates Orchestrated Customer Engagement (OCE) plans that deliver real value, resonating deeply with Nurse Practitioners and Physician Associates. Our strategies are designed to align seamlessly with your brand’s goals while empowering NPs and PAs to practice at the top of their license through targeted educational engagements.
Value-Based Strategic Packages
We develop modular engagement strategies that go beyond standard KPI measurements, focusing on creating meaningful impact. These strategies address the specific challenges and needs of NPs and PAs, ensuring alignment with your brand’s objectives and supporting these clinicians in delivering optimal patient care.
Comprehensive Digital Platforms
Our digital platforms—ranging from interactive webinars and video series to podcasts and online learning modules—are designed to effectively engage NPs and PAs. By providing valuable, accessible information, we help your brand connect with healthcare professionals in a way that supports their clinical practice.
Peer-Led Engagement
With over 80% of NPs and PAs preferring peer-led learning, our model integrates respected NP and PA thought leaders into your brand messaging and disease state education. This approach adds credibility and ensures your content is relevant and impactful, fostering a deeper connection with your target audience.
We're here to help you connect with Nurse Practitioners and Physician Associates.
Reach out to learn more about our services or to discuss how we can support your brand's growth.