In October 2023, PM360 explored the untapped potential of engaging Nurse Practitioners (NPs) and Physician Assistants (PAs) who are often overlooked in healthcare marketing strategies. These Advanced Practice Providers (APPs) play a crucial role in patient care and decision-making, yet their influence is frequently underestimated. At POCN, we recognize the significant impact NPs and PAs have on the healthcare landscape. Our data-driven insights and targeted strategies are designed to connect brands with these key influencers effectively. By shining a light […]
Month: June 2024
Leveraging NPs and PAs in Life Sciences Marketing
In June 2023, PharmExec delved into the significant role Nurse Practitioners (NPs) and Physician Assistants (PAs) play in life sciences marketing. As the influence of these Advanced Practice Providers (APPs) continues to grow, their involvement is becoming crucial in shaping effective marketing strategies within the healthcare industry. At POCN, we specialize in harnessing the power of data to connect life sciences companies with NPs and PAs. Our expertise helps brands navigate and tap into the valuable insights provided by these […]
Spotlight on Advanced Practice Providers: Insights into PAs and NPs
In February 2023, Pharmaphorum shone a spotlight on the vital roles of Physician Assistants (PAs) and Nurse Practitioners (NPs) in healthcare. This article explores the unique insights and contributions of Advanced Practice Providers (APPs), highlighting how they are transforming patient care and healthcare delivery. At POCN, we’re proud to support and elevate the impact of NPs and PAs. Through our comprehensive data insights and targeted strategies, we help amplify their roles, ensuring they receive the recognition and resources they deserve. […]
The Growing Influence of NPs and PAs in 2022 and Beyond
In January 2023, PM360 highlighted the significant rise in the influence of Nurse Practitioners (NPs) and Physician Assistants (PAs) throughout 2022. This article delves into the expanding roles of NPs and PAs and what lies ahead for these crucial healthcare providers. At POCN, we’ve been at the forefront of this transformation. Our data-driven insights and strategic support have empowered NPs and PAs to play pivotal roles in patient care and healthcare decision-making. As their influence continues to grow, POCN remains […]
Empowering Clinicians with POCN NP Daily News and PA Daily News
Back in October 2021, we proudly partnered with BulletinHealthcare to launch the POCN NP Daily News and POCN PA Daily News. These daily publications were created to provide Nurse Practitioners (NPs) and Physician Assistants (PAs) with timely and relevant industry news, research, and insights. At POCN, our commitment to supporting NPs and PAs with valuable resources has never wavered. This partnership ensures that clinicians receive the crucial information they need to stay at the forefront of their profession, enhancing both […]
Empowering NPs and PAs with POCN’s New Ambassador and Mentoring Programs
In a feature by HealthLeaders Media, POCN’s innovative approach to supporting Nurse Practitioners (NPs) and Physician Assistants (PAs) through our Ambassador and Mentoring Programs was highlighted. These programs are designed to foster professional growth and enhance the skills of NPs and PAs, ensuring they are equipped to meet the evolving demands of healthcare. At POCN, we believe in empowering our healthcare providers. Our Ambassador Program connects experienced NPs and PAs with their peers, promoting knowledge sharing and community building. Meanwhile, […]
Reaching Critical Audiences in Healthcare: POCN’s Role in Navigating the Pandemic
In March 2021, Medical Design Briefs highlighted how Original Equipment Manufacturers (OEMs) could effectively reach Physician Assistants (PAs) and Nurse Practitioners (NPs) during the pandemic. At POCN, we provided critical data insights and strategic expertise to facilitate these connections. Today, as the healthcare landscape continues to evolve, our commitment to supporting PAs and NPs remains unwavering. Discover how our tailored strategies and actionable data have made a lasting impact. Read the full article to learn more. 👉 Medical Design Briefs […]